So what is ‘Integrated Advertising’?

An explanatory video I directed, filmed in one shot, using one (and a half...) cardboard box. Enjoy!

Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv Concept & Direction: Shushu E. Spanier Art : Studio Darom (Jantien Roozenburg & Li Levi) Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson & Shushu E. Spanier Agency CEO: Yossi Lubaton Executive Creative Director and Deputy CEO: Yoram Levi Chief Creative Officer: Nadav Pressman VP Production & Content: Dorit Gvili Producer: Bosmat Marmarely DOP: Ofir Kedmi Off-line Editor: Tom Sofer Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (thesoundmakers.com) Sound Editor: Itay Swisa Hand Models: Liat Samuel & Yogev Sivan Post Production: Snowball Studios P.P. Producer: Orit Chlebowski On-line Editors: Andrey Lutsker & Ariel Levental

Some case studies of campaigns using Integrated Advertising: vimeo.com/24433439 youtube.com/watch?v=_pXX277TKzw youtube.com/watch?v=wS1dO8ydngE youtube.com/watch?v=41DflcblJz8 youtube.com/watch?v=rk_-2APMEEo youtube.com/watch?v=XNic4wf8AYg youtube.com/watch?v=E7WVat1z17k youtube.com/watch?v=NgmLC6jbxfg youtube.com/watch?v=iCLdyKHxBnQ youtube.com/watch?v=jt80DBqVYw4 youtube.com/watch?v=fMI3kti0nrY youtube.com/watch?v=gOOLyUfO1Ag youtube.com/watch?v=Olw03lRU9UQ youtube.com/watch?v=XVuAktRkQTE youtube.com/watch?v=WdklF22ciok